The project

✦ Bespoke Brand Identity

The brief

Jen came to me with a well-established regulated aesthetics training academy that had outgrown its original identity. Nouveau Academy had built real credibility and a genuine social mission, but the brand no longer reflected where the business had grown to. She needed a full brand identity that could work across three entities: Nouveau Academy, Nouveau Aesthetics, and Nouveau Pathways CIC.

My Approach

Before a single visual was created, we worked through a full brand strategy together — defining the positioning, brand architecture, tone of voice, and visual direction across the whole Nouveau ecosystem.

The result

A brand identity that finally reflects the credibility, warmth, and ambition Nouveau has built and a visual foundation strong enough to grow with the business. Website coming soon.