Previous projects...
The project
✦ Bespoke Branding Design
✦ Bespoke Website Design
The brief
Hali has been in the makeup artistry industry for 18 years and has run Makeup by Hali full time for eight of those. A rebrand and new website at this point in her career felt significant and it deserved to be treated that way.
My Approach
I worked on the full brand refresh alongside the website, supporting Hali in finding the right photographer and directing exactly what was needed from the shoot. Together with her copywriter, we created something that truly reflects who she is and the experience her brides can expect.
The result
A brand, website and visual identity that clearly speaks to Hali's brides and shows her for the incredible makeup artists she is. Our work together has continued well beyond the launch with an ongoing relationship that supports Hali as her business grows.
Kind words from Hali
"I literally do not know where to start. As soon as I had the very first enquiry call with Lucy I was blown away by her enthusiasm and obvious dedication to her job. She was so excited at the prospect of creating a website for me and came across so passionate. Throughout the whole process Lucy has constantly checked in with me, been super reassuring and informative and remained dedicated to bringing my vision to life. I actually felt like I was her only client. Lucy perfectly captured the essence of my business in my website. I absolutely adore it."
