The project

✦ Bespoke Branding Design
✦ Bespoke Website Design

The brief

Sarah came to me with a challenge many medical aesthetics practitioners face: her branding looked clinical and didn't reflect who she is or the clients she wants to attract. The black and white aesthetic was too medical and didn't showcase Sarah's brand or personality. The Cosmetology Nurse needed to stand out and have an elevated, trustworthy feel that her clientele expects.

My Approach

We introduced a sophisticated colour palette to bridge the gap between clinical credibility and approachable warmth. To feel expensive without being intimidating, professional without being cold. We established consistent typography - Classic, refined letterforms that never shout.

The result

A brand that honors the medical nature of her work while reflecting Sarah’s personality and connecting with women who value quality and expertise.