Gemma came to me ready to leave her previous brand behind and launch a fresh identity that reflected where her business truly was. She needed a brand that felt sophisticated and timeless without being fussy, and a website to match.

My Approach

We started with brand strategy, defining Gemma's personality and visual direction before moving into design. The colour palette draws from a coastal Mediterranean palette, soft blues and warm sandy tones that feel calm, premium and welcoming. From there I built and launched the Gemma Kelly Collective website, bringing the full brand to life across every page.

The result

Gemma Kelly Collective launched with a cohesive brand identity and website that positions her exactly where she wanted to be. Professional and timeless, with a warmth and confidence that reflects the energy she and her team bring to every booking.